An interesting point was brought up on this weeks GoingPro podcast regarding names in phone numbers. The example used was 1-800-gofedex. The point? How do you dial that on a smart phone? Since I am a late adopter to the smart phone world I have never encountered this issue, but I see the problem.
Companies used to be pretty clever to obtain a phone number that spelled out a memorable phrase to help customers remember. Now many will be forced to put that smart phone to use on the web in order to locate the numeric equivalent. I wonder if there is an app for that?